Americans visiting online dating sites
Though internet users often take advantage of other opportunities for dating, flirting, meeting, and investigating potential dates online, websites specifically geared toward online dating form the core of internet romance activities.
Panel data gathered by com Score Media Metrix shows that Yahoo Personals and attracted the most visitors in January 2006.
The survey shows that many online daters appear to be successful in meeting people online.
Internet users are in somewhat closer proximity to online dating; 38% of them know someone who has used online personals.
Most daters report that online dating is a pretty good experience.
Just over half of online daters report that they had a mostly positive experience with online dating websites—52% reported a mostly positive experience, while 29% said it was mostly negative, 7% said it was both positive and negative, and 12% were not sure.
Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.
Possibly due to the relatively small sample size, there are no statistically significant differences in online dating use across race and ethnicity categories or education levels.
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