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Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company.
This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners.
Its sole product was an online service called Game Line for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros.
Subscribers bought a modem from the company for US.95 and paid a one-time US setup fee.
The technical team consisted of Marc Seriff, Tom Ralston, Ray Heinrich, Steve Trus, Ken Huntsman, Janet Hunter, Dave Brown, Craig Dykstra, Doug Coward, and Mike Ficco.
In 1987, Case was promoted again to executive vice-president.
Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991.