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That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.
This will also help dispel an industry myth of sorts — that online dating is a ‘top 10’ market phenomenon.
It also doesn’t actually matter what your marital status is. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.
Tinder, for instance, offers Tinder Plus, a monthly subscription-based product (priced at Rs 899) which allows users unlimited swipes, limited ‘super likes,’ and the ability to find partners in multiple locations, a feature it calls passport.
Now, a successful failure is when Raj meets Simran, they date brief ly but things don’t work out and both come back for more.
Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.
Just less than half of Truly Madly’s business is from smaller towns too.
According to online market researcher Statista, Indian online dating companies are expected to earn around million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.
Statista also says sectoral revenue is expected to show a compounded annual growth rate of 10.3% over the next four years, which would result in a market volume of million by 2022.
i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.