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“I’ve always assumed that putting anything behind a pay wall makes it more attractive and weeds out the casual users and trolls,” agrees Joseph Lynn, a Chicago man who used e Harmony and Match as well as a few free sites.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Even though all matchmaking sites are built around a similar concept, each tries to differentiate itself by providing exclusive features, such as free trial, mobile apps, sophisticated compatibility matching algorithms, personality tests or others.
Just like any other sector that involves consumers, commercial websites and money that switches hands, the internet dating market also has its fair share of scammers, fraudsters and cybercriminals that operate online and look for potential victims.
In the meantime, the bottom line is that while some users think quality does come at a price, there are benefits to free dating services as well.
In a highly-technological age where more traditional activities are being conducted online, it’s only natural that the digital environment will also be utilized to meet new people for marriage, long-term relationship or a casual fling.
Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.